outdoor event for meet irl

meet irl

meet irl

Chicago-based Dating Service

Meet irl was founded after years of hearing their friends despair about their experiences with modern dating.

They believe that dating should be an enjoyable experience - not one that leaves us feeling despondent or exhausted. Through building a community of Chicagoans that are looking to date with intention, they have been on a mission to facilitate introductions that provide quality connections & romantic potential, without the admin involved with dating apps.

What the client needed —

What the client needed —

A website to help their users better connect with their brand and expand their outreach. A homepage that could give a better understand of what meet irl is all about and how people can get involved with their upcoming events.

Deliverables —

Deliverables —

• Light Branding

• Web Design

• Content Guidance

outdoor photo for meet irl

A Website To Help Grow Their User Base

A Website To Help Grow Their User Base

There we're a few main points Penny wanted to drive home when we we're mapping out the website. She wanted to increase the subscribers to her mailing list - and also try to engage more men. The mailing list was her main point of contact to getting people out to events and the events we're typically a 70/30 split women to men. So we designed around those two main points.


The colors chosen we're still engaging to a younger crowd, but not too loud to continue to engage their older user base as well.

There we're a few main points the client wanted to drive home when we we're mapping out the website. She wanted to increase the subscribers to her mailing list - and also try to engage more men. The mailing list was her main point of contact to getting people out to events and the events we're typically a 70/30 split women to men. So we designed around those two main points.


The colors chosen we're still engaging to a younger crowd, but not too loud to continue to engage their older user base as well.

people at a winebar

The Results

The Results

Their user base has been steadily increasing as well as traffic to the website. They have been since featured on WGN Chicago's morning show & CBS which has drove more traffic to the website. Their brand and identity has strengthened by adding this digital asset to their arsenal.

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