It's funny how branding oneself can literally feel impossible at times. Being too close to the work makes it hard to see what's not working and why. I spent the first half of my life not asking for help, and the second half reaching out for that extra hand. Things started to click as I let go of my stubborn "Do it all in-house" mindset.
I love being that extra hand for people - the Swiss army knife. Providing outside perspective, direction, and strategy all through the design lens. My goal is to allow founders to sleep a little bit better every night.
I created the Brand Playbook as a manual for one's business - We do the research, figure out who you're really for, what they care about, and what space your brand can own — then we build everything from there.
Satisfied Clients
Projects Completed
How It Works
1. Brain Time
✓ Discovery call
✓ Market research
✓ Creative direction
We figure out where you're at and where you want to be. We identify who your ideal customer is and how we can differentiate your brand from the competition. I present 3 mood boards to help us gauge the aesthetic we will move forward with.
2. Design Tank
✓ Presentation
✓ Declaration
✓ Revision
I present to you two different brand identities based off the chosen mood board. Upon choosing one I dive deep and create a logo, choose a color palette, and typography. We then circle back and dictate what we like and don't like. We adjust accordingly.
3. Wrap It Up
✓ The Brand Playbook
✓ Wrap-up Call
✓ File Delivery
I present to you your very own Brand Playbook giving you all the guidelines you will need to grow and be successful. We have a brief call going through the book and making sure all of the use cases are understood. I deliver you a folder with all of your files inside.


























